How might the analytics impact the way a marketer implements SEO or SEM?

First, create a persona based on market research for the brand that you are using for your final project. Use this article (https://moz.com/blog/personas-understanding-the-person-behind-the-visit) on the art of personas as a reference point. Then, review user analytics from Facebook, Google, or Instagram, and decide which platform(s) you should focus on. Support your decision using evidence from the persona and user analytics to explain your rationale.
Note: You can search for “ user analytics” to locate your brand’s analytics for this initial post. For example, Doritos’ analytics may include 16 million followers on Facebook and 238,000 followers on Instagram.
In your responses to your peers, discuss whether the results surprised you. How might the analytics impact the way a marketer implements SEO or SEM? What did you learn? Did your classmates’ decisions align with your own? Why or why not?