How might you consider entering this market that will afford you the best chance of success?
1.The biggest concentration of overlooked markets is in Africa. Among Africa’s star performers are South Africa, Egypt, Algeria, Morocco and Tunisia. Collectively these countries almost match the average GDP per head of the BRICS.Please choose one of the above countries that you believe might have the best potential for the entry of an upscale luxury operation.List potential positives as well as negatives that you might expect to encounter upon making your decision.2. Thailand has changed rapidly over the past few decades. There has been an emergence of a new middle class with often considerable spending fewer and aspirations in terms of consumer goods.The country has a GPD of $346 billion, the 2nd largest in South East Asia.While the above are certainly positives, there is a dark cloud that might be approaching. Household debt is at a record high in Thailand, exports are flat, and the number of tourists are well below last year’s count.You have been investigating the potential of opening up a chain of (Sun Shades) eyewear shops in Bangkok. How might you consider entering this market that will afford you the best chance of success?
