How will you tailor the questions to ensure you are collecting the right data to complete a journey map?
Mapping experiences is often the best way to organize qualitative data you gathered through Discovery Interviews, Focus Groups, Empathy Mapping, etc. Consider that as well as the great foundation you have developed in Design Thinking as you address this week’s post. You are a business analyst working for StitchFix – your Director of Strategy asked you to develop a journey map of StitchFix customers who are single women, between 25-35 and have an annual income of $70,000-$120,000 USD. You remind her that in order to do an accurate journey map, you have to do some data gathering. She agrees to interviews. Knowing that your output is a journey map, how will you structure your data gathering? What types of questions will you ask? How will you tailor the questions to ensure you are collecting the right data to complete a journey map?
