In what ways did the company modify its market mix?
In what ways did the company modify its market mix?
November 17, 2020 Comments Off on In what ways did the company modify its market mix? Uncategorized Assignment-helpGlobal Assignment:. Find an example of an American company that modified its marketing mix (in more ways than just modifying distribution) for a product they sell in a different country. The example cannot be one from the textbook. In what ways did the company modify its market mix? Provide images if you have them and remember to correctly reference your sources.. Some things you may be able to address, depending upon the information available to you in your sources:. 1.What are the changes to the product? Is the product the same product they sell in the U.S.? Do they sell it with the same name and identifying markers (logo, for instance)? Did they modify the ingredients? Does the packaging differ?. 2. Is the product sold at a different price? Is so, do you know why? (Do costs differ? Is the product manufactured elsewhere? Other reasons?). 3. How have they adapted their distribution?. 4. How does their promotion mix differ? Address messaging in particular.. Don’t forget to cite your sources! Referencing must ALWAYS be correct in order to achieve any points (because to fail to appropriately reference your sources can lead you to charges of plagiarism). References should be given within the paragraph in which you present the facts as well as in a reference section at the end of the document. The format for references within the text of a document differs from the full reference provided at the end of a document. Make sure you know how to cite your sources correctly.. You should be able to complete this assignment in 1-2 pages (double-spaced, 12-point font, 1-inch margins, spelling, and grammar always count toward your grade).. Note: Wikipeddfpia is not an acceptable source.