Innovation Management Academic Report.

Essential reading: Managing innovation: integrating technological, market and organizational change Tidd, Joseph, 1960- author. & Bessant, J. R., author. 2018 Sixth edition Strategic management of technological innovation Schilling, Melissa A. 2020 Sixth edition The submission of a 3,000-word report (excluding appendices) in the form of a personal enterprise report that explores the key themes of managing entrepreneurship, innovation and creativity– underpinned by theory, practical case studies, evidence of engagement in enterprise activities, including business network events and an analysis of viable business idea/s/ or themes of your choice embodied in a concept plan.