Make an informed, objective judgment.

Advertising PaperLEARNING GOALS  Students will learn how to apply the four steps of the Critical Process toadvertising Students will learn common persuasive techniques employed by theAdvertising Industry Students will be taught how to recognize persuasive techniques used ineveryday advertisements Students will be shown how to research demographic characteristics oftargeted audiences and specific media channelsTHE AD!!!!! Proactiv acne treatment, the Kendall Jenner one. The ad can be audio, video, print, pop-up, scrolling or any format you can justify as fulfilling this assignment. Make sure you have not selected a PSA (Public ServiceAnnouncement), a political ad, or a policy campaign. In a well constructed, collegelevel paper, students will apply the critical process to the ad, discuss the variouspersuasive strategies employed by the ad, and explain the demographic(s) targetedby the ad. Do not plagiarize your paper! Your Professors have been googlingfor longer than you have been alive! Violation will result in an F for the class and possible expulsion fromthe College.The Critical ProcessDescription: Students will describe the ad as if I have never seen it. (Do not includea copy of the ad with your paper)Analysis: Look for patterns throughout the ad. Narrow your focus.Interpretation: Ask the questions so what? What does this mean?Evaluation: Make an informed, objective judgment.Common Persuasive Techniques.Plain Folks PitchHidden Fear AppealFamous Person TestimonialSnob AppealBandwagon EffectIrritation AdvertisingAssociation Principle