Marking Myopia

Write on the classic Theodore Levitt 1960 paper called Marketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffers from marketing myopia when a company views marketing strictly from the standpoint of selling a specific product rather than from the standpoint of fulfilling customer needs. This course is customer-centric. This assignment supports your thinking as you prepare your seminar paper on market disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation is doing new things.” Three scholarly authored references required, including the Marketing Myopia article.
This is a SafeAssign assignment. Make sure you are under **25% SafeAssign score. (** This software will screen the paper for plagiarism; the requirement is only 25% of other sources is to be allowed).