Prepare a comprehensive report for Mario in which you outline and analyze the possible revenue models that ASIB might use for its Web site.
This assessment will cover Chapter 3 and 4 of the assigned text. This assignment will explore
the different revenue models in eCommerce.
Assignment Guidelines:
APA format, including in-text citations for referenced works.
Instructions:
Complete the Case Study-Association for the Study of International Business case study in
Chapter 3.
1. Review the requirements for listing the Association’s journals on Google Scholar.
Prepare a memo of about 100 words to Mario in which you outline what steps will be
necessary to secure distribution of the journals’ article abstracts through Google
Scholar.
2. Mario and the ASIB face cannibalization issues in their decision to make the journals
available online; however, the issues are somewhat different for the two journals
because each is being sold to a different audience. In about 100 words, discuss
these issues for the two journals. Be sure to note differences in these issues for the
two journals.
3. Prepare a comprehensive report for Mario in which you outline and analyze the
possible revenue models that ASIB might use for its Web site. You should address
the two journals as separate issues. Be sure to include the role that a paywall could
play in one or more of the possible revenue models. Your report should provide the
basis for a presentation to the ASIB executive board and should include specific
recommendations where possible.
