Research into consumer motivation and shopping behaviour which you must then apply to the policies and practices of the named retailer in their management of store design and visual merchandising.

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Research into consumer motivation and shopping behaviour which you must then apply to the policies and practices of the named retailer in their management of store design and visual merchandising.
May 18, 2020 Comments Off on Research into consumer motivation and shopping behaviour which you must then apply to the policies and practices of the named retailer in their management of store design and visual merchandising. Uncategorized Assignment-help
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Your individual tasks will be aimed at providing a detailed and rigorous analysis of key aspects of retail management as identified in the syllabus and content of this module. Your individual assignment will consist of research of academic literature from texts and academ0
ic journals together with relevant professional or trade journals in a specific area. You must then select and use appropriate concepts, principles and performance objectives you have discovered from your research and review of literature to analyse the policies, approaches and practices of the named retailer in the specified area. You may choose your topic from one of the following subjects for this individual analysis. Research into consumer motivation and shopping behaviour which you must then apply to the policies and practices of the named retailer in their management of store design and visual merchandising. Merchandise management and the application of key concepts, frameworks and performance measures in the analysis of the named retailer. Visual merchandising and layout and the extent to which they address the needs of the target customers and contribute to a positive shopping experience and to the store KPI’s for space and staff productivity. The ‘Omni-channel’ experience exploring the integration of online and offline, digital and physical channels in addressing customer needs. HR and customer service policies and the effectiveness of store staff in delivering an enhanced customer experience Sustainable practices in store design and operations. Location analysis of main store in Grenoble or Paris – you will find a checklist for location analysis in the presentation on Moodle You may select one of the following retailers for your individual report: Galleries Lafayette Sephora Zara Uniqlo Superdry Esprit Louis Vuitton Chevignon H & M (Hennes & Moritz) Abercrombie & Fitch Armani Gap Hermes Ralph Lauren L’Occitane