Select one advertisement that reflects gender stereotypes.

Select one advertisement that reflects gender stereotypes. Analyse the advertisement following a semiotic approach. Select one advertisement that you will be using for your semiotic analysis. If you want to analyse a television advertisement or advertisement from YouTube, you have to include screenshots of the advertisement or a link to the advertisement. This advertisement must reflect stereotypical masculine and/or feminine depictions of gender. Your essay will be judged on the choice of advertisement. You are expected to analyse and discuss your chosen advertisement in detail, substantiating every step of your argument. The essay must contain a copy of the image, screenshots of the advertisement, or a link to the advertisement you wish to discuss, as well as the full details of the source in which the image occurred. Failure to include this will be penalised. (5) Identify the signs in the image and categorise them according to the types of sign. (8) Explain how the signs function to convey meaning. Do not simply describe the image. (7) Roland Barthes’ levels of meaning: Define and explain the first level with reference to the advertisement. (5) Define and explain the second level with reference to the advertisement. Refer to stereotypes and myths. (20) Define and explain the third level with reference to the advertisement. (15) In closing, formulate a conclusion based on the information you have gleaned from your research and engaging with the advertisement you have selected. The conclusion provides your final answer to the question and is not the place to introduce new material. You must use the conclusion to bring closure to the issues you have raised and to summarise the argument. (5)