Case: Street Food Rocks This is an individual report. • The report must be in the range of 2,000- 2,500 words. Be clear and concise. Repeating ideas unnecessarily can result in grade reduction. • All sections must be authored. If multiple persons contributed to a section, name all contributors. • Do not write out the data in sentence format. Use a table or chart and highlight the data if you are using data. • Formatting and style guide is APA • Ensure that all external sources are properly cited within the text and is referenced appropriately at the end of the paper, including course materials. • Review the grading rubric below to ensure that you all understand how your work will be assessed. Additional References Notes on Customer Archetype. CASE QUESTIONS In all your answers, be sure to delve into the reasons for your conclusions/recommendations. 1) Using the data provided in the case create various segments based on demographic and psychographics? Which approach to segmentation is more relevant for the new business? 2) Since Street Food industry is cost competitive with multiple vendors during the critical peak lunch and evening hours, what business strategy is likely to be effective for the new business? 3) Using the analytical tools of perceptual maps, determine the sources of differentiation for the new business. 4) Consistent with your response to earlier questions, recommend the best target segment for the new business and the value proposition.