What are the challenges of a two-sided platform business model?

Attached is our second Assessment Case Study, Zomato Gold Platform Overreach. This Case is a contemporary case that analyses the opportunities and complexities of platform business models. I have also attached two articles from Harvard Business School for supplementary reading which will help you to better understand platform business model. Read these supplementary materials to guide you in your responses to the questions. Answer the following questions using theoretically grounded arguments. In your response to the questions, provide suggestions and recommendations where appropriate. 1. Provide a short synopsis of the Case, Zomato Gold Platform Overreach. In your synopsis, be guided by the Case notes and readings. Consider key business approaches and strategies of Zomato Gold. 2. How did the cross-side network effects turn negative? 3. Did Zomato Gold really increase loyalty to restaurants? Support your response from facts given in the Case 4. Why did the restaurants revolt against Zomato? Specifically, what actions of the platform enrage the restaurants? 5. What are the challenges of a two-sided platform business model?