What are the Pros and Cons of the other proposals for HDTV research?
Review the case and submit your analysis of the case questions by the due date on Canvas. The following are questions that need to be discussed in your write up. Is HDTV an innovation? Will consumers perceive it to be an innovation? Who will be the early adopters of HDTV?Should Zenith undertake the Aspect Ratio Study? What are the Pros and Cons of the existing proposal?How should one assess the market potential for HDTV?What is the role of marketing research for innovative high-tech consumer durable innovations?What are the Pros and Cons of the other proposals for HDTV research?
