What does James Carey mean by a ritual view of communication?

1.What does James Carey mean by a ritual view of communication? How does his ritual view differ from a transmission view of communication? 2. From your own experiences, what rituals do you associate with the Superbowl? 3. How might we apply Carey’s ritual view to analyze the 2013 Budweiser Superbowl ad (and the Superbowl more broadly)? What does your application of his ritual view teach us about ourselves and our culture? 4. Given that the ritual model is an interpretive theory – how does your answer to #3 help illustrate what good interpretive theories try to do? https://platform.virdocs.com/r/s/0/doc/591818/sp/173093311/mi/558684373 Griffin et al., textbook Ch. 2 “Talk about Theory” Griffin et al.,textbook  Ch. 3 “Weighing the Words” https://razvanchiojdoiu95.wordpress.com/2016/04/15/how-big-brands-use-classical-conditioning-in-their-adverts/ http://courseresources.mit.usf.edu/cas/spc3212/m2/obj_and_int/index.html#/ https://www.youtube.com/watch?v=WuAAXCOUH6Q&feature=emb_title