What important retailing trends (chapter 15) impact Amazon? Why?
This case will be done in an online discussion with other students. See the Discussion Instructions for general information. Read the Amazon case study in your textbook. This case is located at the end of Chapter 14 (pp. 386-389).Watch these videos: http://canmedia.mheducation.ca/college/olcsupport/crane/10ce/videos/VidPlayer.php?vid=Amazon (Links to an external site.)andAmazon Supply Chain Optimization Technologies (Links to an external site.)Amazon Supply Chain Optimization TechnologiesAnswer the following questions in a discussion post to your group: 1) IDENTIFY, LABEL, and DISCUSS the functions performed by each channel member in Amazon’s marketing channels (chapter 14). How do they add value to their customers?2) Logistics are a key differentiating factor for Amazon. EXPLAIN some of their strategies using terms from the text. 3) 4) CURRENT CLIMATE: At the moment, there are substantial environmental forces impacting Amazon. What has their reaction been? What is the impact on their supply chain? What recommendations would you make?
