What is one additional possible solution you can think of, and what are two pros and two cons for each?

NOTE: You may list answers for many of these questions – they do not require a response in paragraph form.As referenced above, please refer to the Example Case for the format.Assume that the most immediate case decision issue is the following:Electrolux needs to determine the pricing level that creates the most value for the customer.17. Internal and External factors play a role in how Electrolux should solve this dilemma. Internal factors are those in the microenvironment, and are “controllable” by the company. There are TWO internal factors that are central to this decision. What are they? Also, for each of them, how might it affect Electrolux’s decision?External factors are those in the macroenvironment, and as such are “uncontrollable.” For each of the following factors, what is occurring in that environment that would affect the household appliance industry, especially in relation to this case dilemma?Sociocultural EnvironmentCompetitive EnvironmentThere are TWO other external environments that are critical to this case decision. What are they? Also, for each of them, what is occurring in that environment that would affect the household appliance industry, especially in relation to this case dilemma?18. A savvy company can brainstorm many potential solutions for solving their dilemma. For the following possible alternative, please list two “pros” and two “cons.”Alternative #1: Electrolux should compete in the premium pricing level for vacuums.Alternative #2: Electrolux should compete in the mid-pricing level for vacuums.19. The above alternatives are alluded to in the case, however there are many others from which Electrolux could choose. What is one additional possible solution you can think of, and what are two pros and two cons for each?20. Of the three alternatives mentioned above (questions 18 & 19) and based on what you know from the case, which do you think is the best option for Electrolux?