What is the influence that a Snickers ad might have on metaphors and representations of the land and the environment on how we treat it?
What is the influence that a Snickers ad might have on metaphors and representations of the land and the environment on how we treat it?
May 18, 2020 Comments Off on What is the influence that a Snickers ad might have on metaphors and representations of the land and the environment on how we treat it? Uncategorized Assignment-helpOur next foray into the world of cultural criticism explores the juncture of ecology and criticism — ecocriticism. While a critical race theorist ( https://owl.purdue.edu/owl/subject_specific_writing/writing_in_literature/literary_theory_and_schools_of_criticism/critical_race_theory.html ) examines the role of race in media texts, the ecocritic ( https://owl.purdue.edu/owl/subject_specific_writing/writing_in_literature/literary_theory_and_schools_of_criticism/ecocriticism.html )looks at the role of external environments in cultural texts. Ecocritics most often concern themselves with speaking a word for the planet and its health.A quote from Dr. Seuss’s famous ecological text comes to mind: “I am the Lorax. I speak for the trees. I speak for the trees because the trees have no tongues.”Here’s how Glotfelty describes the beginnings of ecocriticism: “If your knowledge of the outside world were limited to what you could infer from the major publications of the literary profession, you would quickly discern that race, class, and gender were the hot topics of the late twentieth century, but you would never suspect that the earth’s life support systems were under stress. Indeed, you might never know that there was an earth at all.”For this class in mass media messages, we’ll be looking at the application of ecocriticism to media messages with a wide audience.For your post, please sample some of the readings I’m including below and write about your understanding of ecocriticism. For a fun experiment, try to apply some ecocritical ideas to, um, this year’s Super Bowl commercial, “Snickers Hole.” If you read nothing else, check this out — Purdue’s Ecocriticism summary, https://owl.purdue.edu/owl/subject_specific_writing/writing_in_literature/literary_theory_and_schools_of_criticism/ecocriticism.htmlNow Apply to this video and questionshttps://www.youtube.com/watch?v=SLAV4LYO-yUHow might an ecocritic write about this advertisement?If you’re stuck, try using the first five questions offered at the Purdue “ecocriticism” page:How is nature represented in the Snickers ad?How has the concept of nature changed over time (since previous Snickers’ ads)?How is the setting of the Snickers ad related to the environment?What is the influence that a Snickers ad might have on metaphors and representations of the land and the environment on how we treat it?How do we see issues of environmental disaster and crises reflected in the Snickers ad — and what’s the key action point?


