What was the impact of the promotion on the image or sales of the firm?
What was the impact of the promotion on the image or sales of the firm?
November 17, 2020 Comments Off on What was the impact of the promotion on the image or sales of the firm? Uncategorized Assignment-helpTo explore different types of appeals used in marketing promotions. There are many different ways of expressions. For example, emotional appeal can be expressed as romance, sympathy, nostalgia, etc. . Subject: “Humor” as it relates to promotional appeals. • Provide an explanation of the selected example (Humor). For each example, provide – o Clearly, state the product/service and the type of appeal. o Background, i.e., when and why was the promotion introduced in the market – was it a response to the competitors, a product extension, new product, a new endorsement, the firm’s stance on any social or political issues, a new voice to the brand, a repositioning strategy, etc. o Include photos and video links. o Consumers’ reaction to the firm’s promotions – did they like it/ did not like it? If it is a recent example, was there a digital reaction such as going viral for either good or bad reasons, etc. o What was the impact of the promotion on the image or sales of the firm? • In this section, as you discuss each of the appeal example, make sure to incorporate the advantages and disadvantages of selecting the appeal for that product/service, if the message backfired, why? etc. Please review the class discussion for more clarity on this. Note: Include illustrations and video links within the repordfpt. Do not include them as appendices.