What would you have done differently and why?

Discussion 7: Making an AdFor the final discussion, you need to create an advertising strategy and conceptual design for a product or service of your choosing. You may select a product that you personally like or a service from a company you admire. Whatever you choose, you will need to type up a short strategy statement that clearly (and succinctly) explains the creative strategy and the target audience (re-read chapter 2 in Tag’s book if you need a refresher; there is a sample strategy statement in chapter 7 that you can use for a model). You then need to include a conceptual mockup (Tag calls these “rough tissues”) for an ad that fits the needs outlined in your strategy statement. As you complete these two activities, keep two things in mind: 1) You won’t have access to the kind of market research that typically informs a strategy statement, but you should still make an effort to learn as much as you can about your company and the product/ service you are working with; 2) While we have discussed some basic principles of visual design, I don’t expect you to become a skilled graphic designer overnight (again, people spend years developing their abilities in this area). Your concept should be just that: conceptual. While it doesn’t have to be perfect, your conceptual design should include enough detail to clearly communicate your vision for the (hypothetical) future ad. In your responses to classmates, take on the role of creative director, and critique their conceptual design. What did they do well? What needs clarification? What would you have done differently and why? As always, your critique must move beyond like/ dislike. Use the critical vocabulary you’ve been developing all semester and give concrete, actionable feedback.