Which of the six evaluative criteria did you use to make your decision (it can be more than one)?

There are a number of factors that influence the type of criteria that consumers use when evaluating alternatives. Think back to a big purchase you recently made (car, home, boat, etc.) Reflect on the process you took to evaluate the item you purchased and the alternatives. Which of the six evaluative criteria did you use to make your decision (it can be more than one)? How did using these criteria help you to make your decision?