Write a paper identifying future opportunities and markets for Easy WheelsIn the past year and a half, Dwight and Ike have expanded Easy Wheels (EW) into the Asian Marketplace and increased their online presence to be more globally appealing. They have also sought to keep manufacturing in the USA.
Write a paper identifying future opportunities and markets for Easy WheelsIn the past year and a half, Dwight and Ike have expanded Easy Wheels (EW) into the Asian Marketplace and increased their online presence to be more globally appealing. They have also sought to keep manufacturing in the USA.
May 22, 2020 Comments Off on Write a paper identifying future opportunities and markets for Easy WheelsIn the past year and a half, Dwight and Ike have expanded Easy Wheels (EW) into the Asian Marketplace and increased their online presence to be more globally appealing. They have also sought to keep manufacturing in the USA. Uncategorized Assignment-helpWrite a paper identifying future opportunities and markets for Easy WheelsIn the past year and a half, Dwight and Ike have expanded Easy Wheels (EW) into the Asian Marketplace and increased their online presence to be more globally appealing. They have also sought to keep manufacturing in the USA. Concerns that Dwight and Ike have about opening manufacturing operations abroad stem from their fear that the quality of the products they make will be lesser than those produced in the US, the culture clash may be too hard to overcome, and that the business will become too large. It is also part of their culture to employ wounded US veterans first. This may be hard to accomplish abroad. Too, EW is a small family firm and expanding abroad would make it hard for managers and leaders to keep that “I belong” feel that family embodies.Dwight and Ike want your thoughts on the subject of expanding manufacturing operations abroad. They would like to get fresh ideas on the subject. Using a memo format, create a no more than 2-page memo with an answer which considers the following: Use the following template for your memo format: Memo Formatcomplete the following:Using the memo template prepare a 2-page memo to Dwight and Ike on the subject of manufacturing abroad.The future of the business environment, technology, and market opportunities for EW’s products. (Topics to discuss: cities vs. rural, where are they likely to be popular? What countries have employees who can work the machines? Education? Cost of Living? Language etc. wealth distribution) The class material is a good place to start but research online will enhance the answer.Advantages and disadvantages of manufacturing abroad.The role of managers and leaders in business today.support the response with facts, figures, and expert opinions. Dwight and Ike like to see you have done your homework.You must use course material to support your responses and APA in-text citations with a reference list.Easy Wheels Company ProfileCompany HistoryDwight Rickenbacker and Ike Omar were two American Army Veterans who wanted to make a difference for their fellow wounded veterans. They decided that they wanted to make semi-customized wheelchairs. After researching the idea, the two vets agreed that they were going to do something unique with the wheelchairs. Dwight and Ike decided to make the wheelchairs with 3-D printing with easily replaceable parts so repairs could be done by someone with basic mechanical skills. They also agreed that they would only hire veterans as employees.Dwight and Ike started their business, Easy Wheels five years ago in Birmingham, Alabama. Since then, the business has grown exponentially. Last year gross sales were over $7 million and was projected that the business will reach $9 million by the end of 2020.A significant part of Easy Wheels’ success has been through Internet sales. The company website is geared to the American market. The average cost of a non-motorized chair is $59.00, half of the cost of a simple product found at Walmart. The battery-operated models average between $500 and $600, almost a quarter of the traditionally produced models. Prices for parts for the chairs are varied but the most expensive part is the battery for the mobile units, which is priced at one-fifteenth the price of an average battery. The company can customize colors, add oxygen container carriers and other features that improve the wheelchair-bound person’s life for minimal cost because their computer program allows the chair to be designed to each person’s specifications before manufacturing. Last year, Rickenbacker decided to sell their products overseas both via the internet and through licensed distributors. Currently, they have agreements with distributors in Japan and South Korea. They hope to expand more abroad and are considering adding manufacturing operations abroad as well.


