According to Kotler and Armstrong (2018), marketing is “the process of engaging customers and building profitable customer relationships by creating value for customers and capturing value in return”.Write a paper on Burger King and analyze environmental factors that impact real-world marketing strategic decisions.First, scan the listing of company brands identified in the discussion topics below. Separate discussion threads were created by your instructor for each of the brands. Select a thread with a brand you are interested in and work in small groups (4) of your peers. If a discussion thread already has 4 people, select another company brand to research and participate.After selecting a company brand, review the associated case study in Strategic Marketing (Abratt & Bendixen, 2018) (Links to an external site.) accessed from the Hunt Library.