Write a research paper on Critical analysis of local commercial television station.

Critical analysis of local commercial television station STATION and NO PBS stations This is to be independent work. However, due to the number of commercial stations in this market and the class size you may collaborate for research purposes only. You may also research a station outside the LA market. co-ordinate with the instructor for approval. Situation: You are station/general manager of a commercial TV, it is your assignment to present an overview of the station competition in this market for the owner of the station at the next staff meeting. Select a commercial television station, observe, research and determine following: Station management (structure) 10 points Hours of operation 5 points Program schedule: Format(s) (daypart scheduling) 10 points Programming Philosophy (net vs local vs syndication) 15 points News presence (if any) 10 points – (if no news then 5 points each to programming/sales) Sales practices (rate card, if available) 15 points Branding/Marketing Policies 10 points Competitive practices (other stations in the market) 10 points Future plans 10 points In short, your paper would provide senior station management with enough information to help determine the relative standing of the station observed in an extremely competitive environment.