Write a response to the online discussion forum.

Below is the topic for Online Discussion Forum:To generate more online word of mouth (WOM), companies should pay attention to why people share information. There is a science behind why people talk about specific products and services. Berger’s research has identified six key factors, or STEPPS, that explain what drives WOM.Describe each factor and provide examples.Hints:Use examples that might be relevant to the content you create for See-Think-Do-Care phases in your Group Project Report.(The group project is to make a marketing campaign for McDonald’s real fruit smoothies, and we create the #Mcsmoothiesinspiration on social media)See Key Reading 3.8 and additional resources athttps://jonahberger.com/resources/Requirements: Post 1 response to the above topic to start a discussion and post 1 comment to the response from 2 of your classmates. References are required.