Describe the case of Google’s home security system, Nest
You have to watch a film which can be found at https://www.youtube.com/watch?v=hIXhnWUmMvwthen answer the following question: 1. What do the terms “residual data” and “behavioral surplus” refer to? Why do companies like Google and Facebook seek to collect this data?2. How did an algorithm accurately predict a woman’s pregnancy?3. Zuboff uses the example of a photo of a birthday party uploaded to Facebook to make a point about how our photos contain more than just our faces. What kinds of uses can a photograph of someone’s face be put to, according to Zuboff?4. From the perspective of surveillance capitalism, what is the real purpose of the Pokemon Go game?5. Describe the case of Google’s home security system, Nest. What was hidden inside Nest devices and why was it useful according to the logic of surveillance capitalism?6. What kinds of behaviors did Cambridge Analytica seek to manipulate among Facebook users in 2018?7. Does Zuboff think that the European Union’s privacy legislation addresses the practices she associates with surveillance capitalism?
