Describe what you see as the largest need for competencies for HR professionals in future years (as described in the reading material for the week).

section oneShare scholarly definition of differentiation of rewards, segmentation of the workforce and employment brand. Using either the organization where you work or an organization of your own choosing, share the employment brand of the organization, describe to the class what segment of the current or potential employees the organization targets and provide examples of the rewards that are designed to differentiate the organization in order to attract, retain and engage the segment.2. give your reaction to ideas discussed about the evolution of the HR profession and the new skills required. As we approach 2020 and beyond, what new skills do you see emerging as essential for Human Capital Management?section 2Describe what you see as the largest need for competencies for HR professionals in future years (as described in the reading material for the week). Be sure to share your academic source for your informed opinion. Be sure to use at least two references from the class materials and interact with at least two classmates.2. Read the article, “HR Technology for 2018”, by Bersin.Please identify at least 3 challenges or opportunities presented by Bersin and discuss the implications for organizations and HR professionals.section 31. What are the competencies that are presented in the week’s reading material (share the source for your informed opinion) that you feel you personally need to develop to be effective as a strategic HR professional? Select at least three and share what value you think the competency will give the organization.