Discuss Social Media in Advertising & Marketing.

DescriptionThe purpose of this discussion is to analyze the impact social media has on advertising & marketing for both consumers and marketers.Part I: Advertising and Marketing First complete the following readings:Chapter Five – Social Media in Advertising and Marketing [BOOK]Social Media Advertising 101What is Targeted Advertising?Examples of Targeted AdvertisingThe Four Ps of MarketingOnce you’ve completed the readings, use direct concepts to answer the questions below:Define Advertising and Marketing.What is targeted advertising? What are the positives and negatives for businesses and their consumers? What would happen if users had to opt-in to this feature.What are the 4Ps of Marketing? Pick a brand and explain each through a real-life example on how it is used.Part II: Native AdvertisingFirst, complete the following readings:Chapter Five – Social Media in Advertising and Marketing [BOOK]Native Advertising: Last Week Tonight with John Oliver [VIDEO]Once you’ve completed the readings, use direct concepts to answer the questions below:Define native advertising.Name something that surprised you or that you didn’t know from the segment.How does Native Advertising benefit advertisers/marketers?How does Native Advertising impact consumers?Each student will be responsible for answering the questions as well as responding to TWO (2) other classmates. Be sure to use APA Style citation.