What is the logic behind this move, and how does it impact the companies, their customers, competitors, and key partners?

Software License Fee ManeuversThe objective of this discussion is to have you think through how business model choices and changes can impact customer and company fortunes. Think broadly about the range of actors, from startups to more established companies, and both new and existing users.Several traditional packaged software suppliers (Microsoft, Quicken, Adobe) are moving from a one-time software license fee to a monthly or annual subscription-based model. What is the logic behind this move, and how does it impact the companies, their customers, competitors, and key partners?Some customers don’t like this new business model. Who might they be, and why? What do you expect these customers to do about it?How should companies respond, and does this present further opportunities?Before you post, read through your peers’ posts to make sure you are posting a new idea—and who knows, maybe their ideas will make you think of something new. That is actually the point of engaging in discussion! If you are building off of someone else’s idea, please reply to their post directly. This creates a thread.