Write a Discussion: Electric Vehicle Marketing

Electric Vehicle MarketingElectric vehicles are supposed to become mainstream in the future, but penetration is still slow. The objective of this discussion is for you to identify the different marketing segmentation and positioning strategies of the well-known vehicle manufacturers, and to analyze these as they play out in real-time in the marketplace.Have a look at the U.S. market for Battery Electric Vehicles: BEV Models Currently Available in the U.S. (Links to an external site.)You can also look at the websites for a few popular brands: Tesla (Links to an external site.) and Nissan (Links to an external site.).How do you think the EV manufacturers are segmenting the market? Where are Tesla and Nissan positioning themselves? Are there any ‘open spaces’ for a new brand to enter and dominate? What will it take for EVs to take a much bigger share of the car market?Before you post, read through your peers’ posts to make sure you are posting a new idea—and who knows, maybe their ideas will make you think of something new. That is actually the point of engaging in discussion! If you are building off of someone else’s idea, please reply to their post directly. This creates a thread.