What is the probability of your being exposed to an advertisement?
October 29, 2020 Comments Off on What is the probability of your being exposed to an advertisement? Uncategorized Assignment-help

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To be effective, multiple media should be integrated carefully. Individuals exposed to ads in combinations of media selected from TV, radio, magazines, newspapers and outdoor are more inclined to process the information than when the message appears in only a solitary medium. For each of the media, what is the probability of your being exposed to an advertisement? The percentages should add up to 100 percent. Which traditional media are most effective in reaching you? Why?