Marketing And Managing The Customer Relationship

Exam Content

Question

An industry and competitor analysis is an important part of any marketing plan. The process provides important positive and negative information about the company.

Note: You will incorporate this analysis into your final integrated marketing plan in Week 8. Refer to the Marketing Plan Guidelines throughout the course.

Part – 1 Competitor and SWOT Analysis

Complete the Competitor and SWOT Analysis.

Part – 2 Summary

Write a 1,400- to 1,750-word industry, market, and competitor analysis based on research from secondary sources in which you:
Analyze primary and secondary data sources.
Conduct an industry analysis.
Describe customer segments and provide a competitive analysis.
Analyze the economic growth and stability of the industry.
Discuss relevant political and/or regulatory considerations for the brand.
Discuss what impact the technological changes may have on marketing.
Conduct a position analysis and a SWOT analysis.

Include an appendix with relevant exhibits of data tables and charts to support your narrative. Use a clear annotation system for numbering and referencing exhibits that makes it easy for the reader to locate the data.

Format your assignment according to APA guidelines.

Compile Part 1 and Part 2.