Write a research paper on the topic of what constitutes good corporate communication.

Topic: Kaft

CASE STUDY DISCUSSION LEADER
Case Study Discussion Leader Assignment Directions and Description (30 points possible/group grade):
Students will work in small groups to facilitate part of the discussion of one class meeting as indicated below on the schedule. Each small group will be responsible for ~60 minutes of the synchronous class session that day.
Your task will be to help the class to analyze the case assigned from the textbook, to find additional perspectives on the case/course content for that class to bring into the discussion, and to create compelling discussion questions that help the class consider the Case Study. You can also include activities, movie clips, and/or other resources to help the class explore the material. Prior to your session, each small group must turn in a rough outline or lesson plan that describes how you plan to use your time as the discussion leaders.

book: Corporate Communication A Guide to Theory and Practice SEVENTH EDITION Joep Cornelissen – Erasmus University Rotterdam, Netherlands, Rotterdam School of Management, Erasmus University, Netherlands, Erasmus University, VU University, Amsterdam