Describe what is meant by journey mapping and why it is an important perspective to have for an event planner.
1. The PCMA’s student membership is now FREE! Please sign up. https://www.pcma.org/membership/students/ PCMA is providing some great content about this pandemic, how to move to virtual events, event careers, and the future of events. Choose a webinar to watch, register for it, and tell me why you are interested in it. 2. Go to https://www.pcma.org/attendee-journey-greg-bogue-pcma-educon/?_ga=2.241639490.1302934133.1587044926-624353042.1586019307 This article discusses a process called “journey mapping”. a. Describe what is meant by journey mapping and why it is an important perspective to have for an event planner. b. Explain the 8 chronological steps to journey mapping For questions 3 and 4 refer to the People Positivity Event we discussed earlier in the semester. 3. Create a hashtag for the People Positivity event using the suggestions from above. Explain WHY yours is a good one! 4. Assume you have been asked to find a keynote speaker for the People Positivity Event. Consider the personas you had identified and the goals of the event because you will want to make sure that the speaker’s message will be aligned with the event objectives. Go to the Big Speak speakers bureau website https://www.bigspeak.com/keynote-speakers/ Then click on speaking topics at the bottom of the page and find someone you think would make a great speaker for this event. Justify your choice by explaining how this speaker will support the goals of the event both in terms of message and attendance draw.
