How does the company website speak to each of the following influences in terms of the target markets?
1. Evaluate a company website marketing strategy through a consumer behavior model.
– How does the company website speak to each of the following influences in terms of the target markets? (market segmentation)
– How does the company website position itself in the market? (product/brand position: A product position is the way the consumer thinks of a given product/brand relative to competing products/brands.)
– Identify how the marketing segmentation and product/brand position lend themselves to the marketing mix (product, price, place/distribution, promotion). Again refer to each of the influences below to explain your answers.
· External influences:
o Culture, subculture, values
o Demographics, income and social class
o Reference groups and households
o Marketing Activities
· Internal influences:
o Needs, motives, emotions
o Perception and memory
o Personality and lifestyle
o Attitudes
· Situational influences
o Physical, time, social, task, and antecedent
· Decision process influences
o Problem recognition
o Information search
o Alternative evaluation and selection
o Outlet selection
o Purchase
o Postpurchase processes
