Select one firm and Identify a digital-born business that has disrupted the sector or has helped to transform the sector or a non-digital/traditional business that has become digital throughout the years. Prepare a 10 min presentation including the following elements:
-Describe the business (product lines, target … etc.)
-Identify what type of business it is (B2B, B2C, B2C … etc.)
-How are digital technologies integrated within the business?
-Identify the business model and the revenue model.
-Analyse the advantages and disadvantages of outsourcing or in-house as an approach to the development of digital platforms.
-What are their online marketing/sales strategies?
-Is the Business Brick and Click? If yes, what are the differences?
-Identify current trends as they relate to the disruptive company?