1. What skills should a person have for managing a business unit following a differentiation strategy? Why? What should a company do if no one is available internally and the company has a policy of promotion from within?
2. When should someone from outside a company be hired to manage the company or one of its business units?
Wheelen, T.L., Hunger, J.D., Hoffman, A.N., & Bamford, C.E. (2018). Strategic Management and Business Policy. Pearson Education, Inc. New York, NY. 15th Edition.