LOGGING: Assume that you are a fashion brand or fitness brand. What are the costs involved in running a blog? What can a company do to offset the cost of running a blog? How can a blog support other digital marketing efforts? How do you assess the future value of blogs as a marketing tool? What are other strategic tools that a blog can evolve into and how can those be monetized, and most importantly, marketed to maximize the monetization.
USER-GENERATED CONTENT: Assume you are a sports team or a restaurant. What are some of the advantages and disadvantages of user-generated content for businesses? What can a company do to give incentive to followers to create user-generated content? What type of UGC campaigns would work well for the brand you have chosen? What are some of the core ingredients/best practices for UGC campaigns and what are common pitfalls?
WEBSITES: Pick either a music artist or a TV Show/Movie. In order for a website to have a high level of conversion, what are some of the things that need to be optimized? How does the revenue model impact the design, content and functions of the website? How will you customize the website design to make it user-friendly given the nature of why your target market is visiting the website? What are the key critical features for your website and how will the website visitor interact with them? What role will social media play in both directing traffic to the website and gaining momentum because of the website traffic/popularity? Most importantly, what is the content that people would want to see (be creative and detailed).
INFLUENCER MARKETING: Pick a specific car model or a video game. What are the advantages and disadvantages of using influencers? What are some of the things you need to consider when choosing influencers? What might be some ideas for event integration and how would that convert into measurable metrics? What are some of the best practices when it comes to working with influencers and what are common mistakes/pitfalls?
SOCIAL MEDIA MANAGEMENT: When deciding on what type of social media content to create (content mix), what are some of the considerations that you have to make? What would be your process? Choose a company/brand/product and give a detailed example.