1- Which of the seven elements of the Services Marketing Mix are addressed in this case? Give examples of each “P” you identify?
2- Why do people dislike going to the dentist? Do you feel Dr. Beckett has addressed this problem effectively?
3- How do Dr. Beckett and her staff educate patients about the service they are receiving ? What else could they do?
4- What supplementary services are offered? How do they enhance service delivery ?
5- Contrast your own dental care experiences with those offered by Dr. Beckett’s practice. What differences do you see? Based on your review of this case, what advice would you give (a) to your current or former dentist, and (b) to Dr. Beckett?