According to the 4 different Sources of Traffic and the Digital Marketing Mix studied during the class, analyze the digital marketing strategy of your selected Luxury brand year 2018-2019.
December 9, 2019 Comments Off on According to the 4 different Sources of Traffic and the Digital Marketing Mix studied during the class, analyze the digital marketing strategy of your selected Luxury brand year 2018-2019. Assignment Assignment help

1. EXISTING DIGITAL STRATEGY ANALYSIS :
According to the 4 different Sources of Traffic and the Digital Marketing Mix studied during the class, analyze the digital marketing strategy of your selected Luxury brand year 2018-2019.

2. COMPETITIVE BENCHMARK :
Provide with a full analysis of the 4 direct competitors of your selected brand, including at least one best in class digital marketing practice for each of them.

3. RECOMMANDATIONS :
Give your own strategic recommandations for ways of optimization the existing digital marketing mix and the potential digital levers that could be used in the future.

Deadline : Sunday 15.12.2019 PM

Type of document to be submitted : PPT or PDF file of 20 pages combining a good balance between texts and images.
Excluding : Front page, Summary, History of the brand, Intro/Concl, Sources.
My brand for this presentation is VALENTINO
https://www.valentino.com/fr-fr

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