1. EXISTING DIGITAL STRATEGY ANALYSIS :
According to the 4 different Sources of Traffic and the Digital Marketing Mix studied during the class, analyze the digital marketing strategy of your selected Luxury brand year 2018-2019.
2. COMPETITIVE BENCHMARK :
Provide with a full analysis of the 4 direct competitors of your selected brand, including at least one best in class digital marketing practice for each of them.
3. RECOMMANDATIONS :
Give your own strategic recommandations for ways of optimization the existing digital marketing mix and the potential digital levers that could be used in the future.
Deadline : Sunday 15.12.2019 PM
Type of document to be submitted : PPT or PDF file of 20 pages combining a good balance between texts and images.
Excluding : Front page, Summary, History of the brand, Intro/Concl, Sources.
My brand for this presentation is VALENTINO