Critically evaluate the key issues (at least 3) likely to affect JW re-entering the US market.
1. Many British firms have struggled to succeed in the US market. Critically evaluate the key issues (at least 3) likely to affect JW re-entering the US market. Discuss the implications of these on the company and propose solutions for overcoming these (25 marks)
2. Jack Wills has changed strategy in 2019 to focus on a wholesaling model in the U.S. Assess the practice of Jack Willis adopting a wholesaling strategy to remain in the U.S market by clearly identifying the risks and opportunities for this strategic approach. Also, identify the wholesalers best placed to deliver the wholesale strategy in the U.S and, finally identify a contingency or alternative strategy to wholesaling if this approach is unsuccessful (30 marks)
3. Analyse whether Jack Wills should continue targeting university students in the US or should target a much broader consumer base. Support your recommendation with justifications (20 marks)
4. How can Jack Wills – www.jackwills.com appeal to the US university customer online. What do you suggest are the key digital channels Jack Wills needs to invest in to prospect, acquire, and retain customer building long-term relationships and advocacy online (25 marks)
