Discuss the opportunities and challenges of big data in social media.

According to New York Times, in March 2018 it was discovered that Cambridge Analytica misused the data of millions of Facebook users in order to influence the 2016 US presidential election1. Facebook CEO, Mark Zuckerberg denies Facebook role in 2016 election meddling, however the company role in the election is considered massively influential2. 

Ahead of 2020 election, on Jan 7, 2020, Facebook announced to tackle disinformation in the form of fake news and artificial intelligence (AI) manipulated videos also known as deepfakes3. It is obvious that Facebook is taking a proactive action in order to avoid the mistakes from 2016 election. 

1.History of Facebook. 

2. Discuss the relationship between Facebook and Cambridge Analytica. 

3. Discuss the role social media played in 2016 US Presidential election. 

4. Discuss the opportunities and challenges of big data in social media. 

5. Discuss the value of information governance. 

6. Propose and discuss at least seven information governance principles this will help Facebook combat disinformation ahead of 2020 US Presidential election. 

7. Identify and discuss potential risks to information in social media. Weigh each risk and develop a strategic plan that Facebook can employ to mitigate each risk. 

8. Propose best practices for information governance that will be employed Facebook and discuss the justification for each one.