Give a plan for motivating and leading workers in the EU country (incorporate motivational theory).
You are the international manager for an American MNC that specializes in high-end winter sports gear. You have been asked to profile a country in the European Union and make a recommendation for entry. Using the readings, Lecture, and your own research, complete a report, as an international manager, to submit to your CEO. This writing assignment should be completed in the standard APA format. You need to include the following elements for your chosen EU country:
You May choose Germany or France
The economic, political, legal, and technological environment (as it relates to your company and industry)
A plan for social responsibility and sustainability
A country profile (using either Hofstede of Trompenaars) and its similarities and differences to the United States
Recommendations for cross-cultural communication and negotiations
An entry strategy • Political risk and government relations
A plan for motivating and leading workers in the EU country (incorporate motivational theory)
A plan for selecting an expatriate in the position of VP, Operations.
