Target company: JMC Enterprises Executive Search area. They focus on Finance, health care, sales, law firms, hospitality, realty. -What are the 3-4 key industry issues/factors that have the strongest relationship with success and profitability? -Do these KSFs vary by segment? -How are these KSFs likely to vary over time? -What are the implications of this evolution? -Growth potential, -Will competitive forces strengthen, -Will driving forces increase/decrease profitability, -Which company’s strategic position will improve/decline, -How can firms insulate themselves from the unattractive forces in the industry, -Degree of uncertainty and severity of problems confronting the industry, -Which types of firms/strategies seem to be most lucrative, -Is this an attractive industry in which to participate?