Part 1: Review Zappos’ Core Values (Figure 5.1 in your textbook). If
you owned a business, what would your business’ core values be? Research
other business’ core values and before coming up with your list.
Part 2: Identify at least one strong attitude you have for or against
an event, a person/group, or a thing. How did you acquire this
attitude? Is it shared by any particular group of people? Do you spend
time with these people?
Now think of an attitude that a friend or co-worker holds but with
which you strongly disagree. What factors do you believe contributed to
the formation of this person’s attitude?