America’s Gun Business, By the Numbers by Ben Popken
10 Things Americans Have Suddenly Stopped Buying by Brad Tuttle
Part Two: Prepare an analysis and address the following:
Do you believe the firearms industry fits the traditional product life cycle? For your analysis, consider one specific segment, such as a model of gun or rifle. Where in the product life cycle would this segment be at now?
Part Three: Continue your analysis and answer the following:
What do you foresee for the firearms industry? Do you see growth in the industry overall, or one particular segment? If you foresee growth, is it based upon consumer buying behavior and is this likely to fluctuate frequently?