McDonald’s is a force to contend with both domestically and
globally. The company has been a success story world-wide because of its
focus on marketing details and because it plans globally yet acts
Choose a doughnut/cinnamon bun/bread company with presence in two
global markets. Access the two countries’ specific Web sites for the
product you wish to discuss.
List the differences in product offerings in these 2 host countries and then compare same to home based product
Go to your company’s Web site in the 2 countries and discuss the
promotion/advertising that is done there. Is it different or the same as
the home base advertising? Explain.