Studying a supply chain company in a business that typically
relies on ‘push’. The important thing to emphasize is how they have
effectively built a very responsive TOC-based system in an industry
where that is very hard to do.
Key questions to consider:
•What are Croc’s core competencies? •How do they exploit these
competencies in the future? Consider the following alternatives:
•Further vertical integration into materials. •Growth by acquisition
•Growth by product extension •To what degree do the alternatives in
Question 2 fit the company’s core competencies, and to what degree do
they defocus the company away from its core competencies? •How should
Crocs plan its production and inventory? How do the company’s gross
margins affect this decision?