What behavior(s) is the health department trying to address and change?
February 26, 2020 Comments Off on What behavior(s) is the health department trying to address and change? Assignment Assignment help

The New York City Health Department announced the launch of #BeHIVSure, a campaign that promotes HIV testing among all New Yorkers. Above is one of the five ads from the campaign.

In your journal, reflecting on the advertisement and this module’s readings, evaluate the ad by considering the following questions: Who is the target population of this campaign? What behavior(s) is the health department trying to address and change? Which health communication theory do you think is being employed to facilitate behavior change? Do you think this ad is effective?

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