The New York City Health Department announced the launch of
#BeHIVSure, a campaign that promotes HIV testing among all New Yorkers.
Above is one of the five ads from the campaign.
In your journal, reflecting on the advertisement and this module’s
readings, evaluate the ad by considering the following questions: Who is
the target population of this campaign? What behavior(s) is the health
department trying to address and change? Which health communication
theory do you think is being employed to facilitate behavior change? Do
you think this ad is effective?