1. What is Google’s business model? How is it making money?
2. Who are Google’s main competitors? What and who should Google
worry about? What should the CEO of Google do about these challenges?
Provide recommendations, be specific.
3. How is Google using platform strategy? What are some strengths and some weaknesses of this approach?
4. What type of diversification strategy is Alphabet pursuing? What
organizational structure is Alphabet using? What is the rational behind
this structure and diversification strategy?