What is the effect of all of the products and brand names that Lasn includes in this article?

What is the effect of all of the products and brand names that Lasn includes in this article? How does Lasn define the term “Cult”? How is his definition different (and similar to) the common usage of the word? Thinking rhetorically: In this article, Lasn uses the rhetorical strategy of direct address— that is, he uses the pronoun “you” and directly addresses readers of the article. Why do you think Lasn uses this strategy? What effect does it have on you as a reader? How does the strategy of direct address contribute to (or detract from) Lasn’s argument?